Cookie Policy
Cookie Policy for Prontolive.se
Last updated: 05/08/2025
1. What is a cookie?
Cookies are small pieces of text sent to your web browser by a website you visit. A cookie file is stored in your browser and allows the website to recognise you and make your next visit easier and the service more useful to you. Cookies do not typically contain any information that personally identifies a user. In the event Personal Data is contained in the cookies, the same terms apply as set out in the Privacy Policy.
Cookies can be classified as either 'session' or 'persistent', depending on how long they last after they are placed on your browser. Session cookies last for as long as you keep your browser open. They expire when you close your browser. Persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
2. What are the types of cookies we use?
2.1. Essential Cookies: Essential cookies help make a website usable by enabling basic functions, such as page navigation and access to secure areas of the website. Our website cannot function properly without these cookies which are strictly necessary to provide our online service. They can also be placed to comply with a legal obligation. Essential Cookies that are used on this Website include the following:
(i) Authentication cookies: These allow us to identify you once you have logged in to your account.
2.2. Non-Essential Cookies: These are any cookies that do not fall within the definition of essential cookies. Non-essential cookies require your consent. Such non-essential cookies used on our website include the following:
(i) Functionality cookies: We use functionality cookies to remember your preferences, your input and your login details on our website. These cookies help provide enhanced and more personal features. Please note that if you delete these cookies from your browser, we will no longer be able to remember your preferences, your input when filing online forms and your login details.
(ii) Analysis cookies: These cookies are set by Google Analytics. Such cookies help us measure how users interact with our website by collecting information on clicks, time spent on the website, pages visited, frequency, which browser is used, and whether a user visits a third-party site. This information is passed on to Google Analytics, and the feedback received is solely used to improve the website. For further information please visit the Google Analytics Terms of Use and the Google Privacy Policy.
We may place social media buttons and/or plugins on the website that allow you to connect with your chosen social network. In order to work, the social network (such as Facebook or Twitter) will set cookies through our website which may then be used to enhance your profile on the social networking site or otherwise contribute to the data they hold for the purposes outlined in their respective privacy policies.
3. Cookie list
The following table is a summary of the cookies that are used on our website:
Cookie Name | Type | Purpose | Duration | Type of Data Stored |
|---|---|---|---|---|
Affiliate Tag | First-Party | To track if a user has visited our site from an affiliated link. This gives visibility to certain promotions and bonuses. | 30 days | Affiliate ID, Campaign ID, Site ID, Any Additional Properties |
Affiliate Token | First-Party | An affiliate token which matches to an external affiliate system for data purposes. | 30 days | Affiliate Token |
Session | First-Party | Retains the session ID so that when a user refreshes the page, login status is retained. | Until logout | Session ID |
Mobile App | First-Party | Determines if a user is accessing the mobile version of the site. | 5 days | True / False |
Show App Banner | First-Party | Remembers if a user has dismissed the app banner so that it won't be shown again until the cookie has expired. | 10 days / 1 year | True / False |
Hot Promotion Popup | First-Party | Remembers if a user has dismissed the hot promotion popup so that it won't be shown again. | 4 days | True / False |
Cookie Consent | First-Party | Shows the prompt for a user to consent for cookies to be saved. | 1 year | True / False |
Side menu | First-Party | Remembers if a user has collapsed the side menu. | 1 year | True / False |
Duplicate Account | First-Party | Is set whenever a user attempts to register with an email account already in use. When this cookie is detected, a live chat window opens. | Until chat window opens / 1 year | True / False |
Trustly Deposit User | First-Party | Tracks if a user has successfully deposited with Trustly. | 1 year | True / False |
KYC/AML Modal Closed | First-Party | Tracks if a user has closed the KYC/AML modal so that it doesn't appear again. | 2 days | True / False |
Language | First-Party | Remembers the language selected. | 6 months | Language Code |
Terms & Conditions | First-Party | Stores if a user has accepted the terms & conditions so that they aren't shown again automatically. | 1 year | True / False |
Favourite Games | First-Party | Stores the user's favourite games. | 30 days | Game names list |
User Type | First-Party | Stores the user's type. NRC - Newly Registered Customer, NDC - Newly Depositing Customer. | 1 year | NRC / NDC |
Enabled Options | First-Party | Enables payment options for user. | 1 year | True / False |
CF Clearance | Third-Party | Manages and verifies user sessions from Cloudflare. | 6 months | Token |
4. How to control cookies
Most web browsers today allow you to control cookies through the settings and preferences of your browser of choice. It is possible for you to disable cookies or set your browser to alert you when cookies are being sent. You can delete all cookies that are already on your computer and you can set your browser to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
We require your consent for all non-essential cookies, which is acquired by ticking the pop-up box upon accessing the website.
5. Google's Cookie Policy and Your Data
We use Google Ads and Google Analytics on our website to measure campaign performance, understand how visitors interact with our content, and show you relevant advertisements. This section explains how we process your personal data in compliance with the EU General Data Protection Regulation (GDPR) and the ePrivacy Directive .
A. What Personal Data We Collect
When you interact with our website, Google may collect the following data through cookies and similar technologies :
- Online identifiers – such as cookie identifiers, device IDs, and browser information
- Interaction data – page views, clicks, conversions (e.g., form submissions, purchases), time spent on site, navigation paths
- Ad interaction data – which ad you clicked on and whether it led to a conversion
- IP address – which we anonymise (IP truncation) to protect your identity
We do not collect sensitive personal data (e.g., health, religion, political opinions) through Google services .
B. Legal Basis for Processing (Article 6 GDPR)
We rely on the following legal bases for processing your personal data via Google Ads and Analytics :
Purpose | Legal Basis |
Analytics and measurement (e.g., understanding site usage) | Consent (Article 6(1)(a) GDPR) – obtained via our cookie consent banner before any analytics cookies are set |
Personalised advertising (remarketing, interest-based ads) | Consent (Article 6(1)(a) GDPR) – you must actively opt in |
Non-personalised advertising (frequency capping, ad reporting) | Consent (Article 6(1)(a) GDPR) – required for setting cookies, even if ads are not personalised |
Important: We block all non-essential Google cookies and tracking tags until you give your explicit consent. No pre-ticked boxes or assumed consent are used .
C. Google Consent Mode & How We Respect Your Choices
We use Google Consent Mode v2, which automatically adjusts how Google tags behave based on your consent choices . If you choose to deny consent for analytics or advertising purposes :
- Google tags will not read or write cookies for those purposes
- Your IP address will be truncated at the point of collection
- Google will only process data for basic, non-identifying measurement (e.g., aggregate counts)
This ensures that your privacy choices are technically enforced .
D. Data Retention
We configure Google Analytics to automatically delete your data after 14 months . Google retains ad-related log data for up to 18 months before anonymising or deleting it.
E. Your Rights Under GDPR
Under the GDPR, you have the following rights regarding your personal data :
Right | How to Exercise It |
Right to withdraw consent | Use our cookie banner or "Cookie Settings" link to change your preferences at any time. Withdrawal stops future data collection but does not automatically delete past data. |
Right to access | Request a copy of the personal data we hold about you |
Right to rectification | Correct inaccurate data |
Right to erasure ("right to be forgotten") | Request deletion of your data |
Right to restrict processing | Limit how we use your data |
Right to data portability | Receive your data in a structured, machine-readable format |
Right to object | Object to processing based on legitimate interests |
To exercise these rights, contact us at [insert contact email].
F. Data Controllers and Processors
Under the GDPR :
- We (the website operator) are the Data Controller – we determine the purposes and means of processing your personal data
- Google acts as a Data Processor for Google Analytics and Google Ads services – processing data on our behalf under a Data Processing Agreement (Google Ads Data Processing Terms)
- For certain advertising features, Google may act as a Joint Controller – meaning both parties share responsibility
G. Cookie Types Used by Google
Google may place the following cookies on your device via domains such as google.com, doubleclick.net, and googleadservices.com:
Cookie Name | Purpose |
_gcl_aw / _gcl_au | Conversion tracking and ad click attribution |
IDE | Ad personalisation and retargeting across websites |
ANID / DSID | Ad delivery, frequency capping, and fraud prevention |
NID | User preferences and security settings |
H. How You Can Control Your Data
You have multiple ways to manage how Google uses your data:
- Google Ad Settings – turn off personalised advertising: https://adssettings.google.com
- Google Analytics Opt-out Browser Add-on – prevent Analytics from collecting your data: https://tools.google.com/dlpage/gaoptout
- Google My Activity – review and delete data saved in your Google Account: https://myactivity.google.com
- YourAdChoices – opt out of interest-based advertising across platforms: https://www.youronlinechoices.com
- Browser settings – block or delete third-party cookies at any time
I. Learn More
For full details on how Google processes your data, please review:
- Google Privacy Policy
- Google Cookie Policy
- How Google uses data from partner sites
- Google's Data Retention Policy
- Use of Meta Pixel and Cookies
Our website uses the Meta Pixel, a tool provided by Meta Platforms, Inc., to help us measure the effectiveness of our advertising campaigns. The Pixel is a piece of code that, when loaded in your browser, sends event data from our website to Meta.
Our Role and Legal Basis
Pronto Live is the Data Controller for the processing of personal data that occurs when the Meta Pixel is used on our website . We only load the Meta Pixel after you have given us your explicit, opt-in consent . This is your legal basis for the processing.
What Data is Collected and Transferred?
- Event Data: The Pixel collects information about certain actions you take on our website, such as completing a sign-up or making a deposit. This allows us to measure campaign performance.
- Technical Data: In addition to event data, the Pixel may use cookies to collect information such as your IP address, browser information, and the page you visited.
- Data Transfer to the US: This data is transferred to Meta Platforms, Inc. in the United States. By using the Meta Pixel, your personal data is processed in the US .
Your Rights
Under the GDPR, you have the right to access, rectify, or erase your personal data, as well as the right to restrict or object to its processing. You also have the right to lodge a complaint with a supervisory authority, such as the Swedish Authority for Privacy Protection (IMY).
Consent and Withdrawal
You can change your mind and withdraw your consent at any time. You can manage your preferences in our cookie consent tool or by visiting your Meta Ad Preferences page. You can also manage the use of data for advertising purposes directly in your Meta account settings.
7. Changes to this Cookie Policy
We may update this policy from time to time. If we make significant changes, we will let you know but please regularly check this policy to ensure you are aware of the most updated version.
8. Contact Us
If you have any questions about our Cookie Policy or how we process your data, please contact us at:
- Email: [email protected]
- Address: PremierGaming Ltd, Level G (Office 1/3327), Quantum House 75, Abate Rigord Street, Ta' Xbiex XBX 1120, Malta